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444: 150 Deals at Age 22 by Putting Relationships Over Profit with Cole Ruud-Johnson

BiggerPockets Real Estate Podcast

NOTE

Treat Marketing as a Distinct Business

Cold calling is not just a marketing tactic; it represents an independent business that requires diligent management and tracking of key performance indicators (KPIs). Real estate professionals must understand that their marketing efforts, particularly in wholesaling or flipping, involve generating leads, analyzing them, and pursuing opportunities, each requiring unique skills and resources. Viewing lead generation, analysis, and pursuit as separate businesses helps ensure effective management and maximizes profitability, preventing wasteful spending on ineffective marketing strategies.

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