Organizations should align employees' motivations with the core purpose of the organization to enhance engagement and productivity. Understanding why individuals come to work and what drives them is essential. By identifying the primary motivation of employees, leaders can align them towards a common goal, creating a sense of relevance and engagement in their work. Jim Collins emphasizes the importance of defining the core purpose of an organization, while also considering the individual significance of each employee's role. This alignment ensures that employees understand the 'why' behind their work, fostering a sense of purpose and fulfillment in their job roles.