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How to use content to build brand - with Chris Walker
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Champion Unique Narratives to Differentiate
Understanding your market and customers is essential for developing a unique point of view. Founders and company members often fall into the trap of mimicking competitors, assuming they possess superior insights. Instead, the focus should be on immersing oneself in the market to identify and quantify problems, which leads to a distinct perspective on both the challenges and solutions. Relying solely on industry reports or competitor practices limits innovation; spending time to cultivate a deep understanding of the market can unlock significant differentiation and effectiveness in social and content strategies.
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