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#777 - Gary Vaynerchuk - Predicting The Future, Dealing With Hate & Living In The Dirt
Modern Wisdom
Content Creation: Selfless vs. Selfish Reasons
The biggest framework perspective issue in creating content is the motivation behind it - whether it is driven by selfish reasons like fame, wealth, or ego, or selfless reasons aimed at providing value to the audience. The key to success lies in shifting focus from self-centered content creation to audience-centric content that offers entertainment, humor, information, inspiration, or value. By prioritizing 'what's in it for them' over 'what's in it for me,' creators can enhance their content strategy and better connect with their audience on a meaningful level, ultimately increasing their chances of success in the competitive content creation space.
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