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Grit cover image

Founding CRO @HubSpot / Prof @HBS / CoFounder @Stage 2 Capital Mark Roberge: The Science and Psychology of Scaling

Grit

NOTE

Marketing Isn't Just About Direct Mail, It's About Great Writing

Bryan: Marketing isn't about managing a p r agency. It's about great writing, you know? And this is something i preach to this day, internationally. I get love letter s months later on how much that changed their company. That was all vope, my counterpart in marketing. So vope joined as the third employee, and he was a buddy from mite as well. He pushed us to think very uniquely and differently from other companies.

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