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The Playbook: Lessons from 200+ Company Stories

Acquired

Treating our audience like they're smart and being unabashed about it

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We wanted to be bold and different in our approach to podcasting, not following the traditional rules. We wanted to treat our audience like intelligent individuals. While it may not have been the fastest way to grow, we ended up attracting the exact listeners and community we wanted. We believe in playing the long game and if people don't want to join us, that's fine. Our final lesson after seven years of acquired is that we all need to get on the bus and have fun at the party!

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