2min snip

Sports Media Watch Podcast cover image

NBA media rights and ratings, hot start for Stanley Cup, Howie Schawb and the WNBA

Sports Media Watch Podcast

NOTE

The NBA's Potential TV Rights Deal

The NBA's potential TV rights deal is under discussion, with the current nine-year contract set to expire after next season. The NBA aims to double or triple its current earnings of 24 billion by increasing rights fees with partners like CNN and WBD. The estimated increase could bring in close to 2 billion, a reasonable rise to about 1.75 billion per partner. This could lead to a total of 5 billion a year if other partners like Amazon come in. With a 10-year deal, the NBA could achieve a total of 50 billion, making the proposed deal feasible.

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