NBA media rights and ratings, hot start for Stanley Cup, Howie Schawb and the WNBA
Sports Media Watch Podcast
NBA Media Rights Expectations
- The NBA aimed high by floating a $75 billion figure for its media rights, but it remains to be seen if they will reach it.
- The NBA currently makes $24 billion over nine years from its existing deal, which expires after next season.
- To reach $48 billion, WBD and CNN will need to pay more for the rights, potentially around $1.75 billion each.
- A reasonable increase could be $1 billion from Amazon and $750 million from others per year, totaling $5 billion annually.
- A 10-year deal at $5 billion per year would reach $50 billion, which is considered reasonable.
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