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S8 E4: Ask Questions (Jonah Berger)

The Next Big Idea Daily

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Asking for Advice Makes People Look More Competent, Not Less

Asking for advice is a powerful tool for solving difficult problems. Many people avoid asking for advice due to fear of bothering others or because they think they already know the answer. However, research shows that asking for advice doesn't make people look worse or less competent, but actually makes them appear more competent, smart, and knowledgeable. This is because people are self-centered and believe their opinions and advice are valuable. Therefore, when someone asks for advice, it implies that they consider the person knowledgeable and wise. The clear takeaway is that asking for advice not only helps gather useful information and insights but also enhances one's perception as being smarter and better.

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