The Brand Positioning of Philosophy and Philosophers

An aging population presents potential advantages, particularly in the workplace, where older individuals contribute valuable experience and knowledge. This cohort can drive innovation and economic growth. However, the transition from an aging workforce to an elderly population poses challenges, highlighted by the potential for an inverted demographic pyramid. Both philosophy and economics suffer from a branding problem, as these fields are often seen as abstract and inaccessible. This perception results from the use of technical language and professional norms that prioritize peer approval over public engagement. The relevance of philosophical and economic insights to everyday life is significant, yet there is a failure to effectively translate these ideas into comprehensible language for the general audience. Engaging with the public could enhance understanding and acceptance of these disciplines, benefiting both the fields themselves and the broader community. Involving stakeholders in discussions regarding big decisions is essential for relevant solution development, underscoring the need for active communication between professionals and the public.