Many people who are into knowledge management systems and whatever, are content creators. This is such an important perspective, yeye, it's like the purpose of all this is to create. It really is. I would even say it's not really worth all this effort if you're not creating anything. To me, even making a decision is such a creative act. You know, in a world of infinite possibility, for you to arrive at a subtle quality effective decision, to me, is on par with like a ballet or an orchestra or a painting,.

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