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The Innovation Show cover image

The Way of Innovation Part 1 with Kaihan Krippendorff

The Innovation Show

NOTE

Understanding Earth, Heaven, and Man

In business strategy, Earth represents the tangible aspects that an individual directly interacts with, like suppliers, buyers, competitors, and substitutes. Heaven symbolizes the company's mission, vision, and future goals, while Man signifies the individual or the company itself. To bring about change, one must understand and interact with Earth, shape it, be guided by the goals represented by Heaven, and consider the self or the company represented by Man.

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