The Influence of Memory on Decision-Making and Choices

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Memory plays a crucial role in decision-making and choices by helping us recall past experiences and accumulated wisdom. Memory shapes our choices by influencing what we remember, often favoring positive memories over negative ones. This distinction between the Experiencing Self and the Remembering Self, as described by Danny Kahneman, highlights how the remembering self impacts decision-making based on positive memories. Utilizing memory allows us to prepare for future situations by learning from past experiences and expanding our options. However, it's essential to be mindful that memory can subtly affect our decisions without our awareness, emphasizing the importance of recognizing memory as a valuable resource in decision-making but not letting it take control.

Why do you remember some things and forget others?

When it comes to memory, your brain is programmed to forget. That’s why it’s not only important to train your memory, but understand the complex mechanism of how your brain actually records and retrieves the past. Your memories make you who you are and because of the way your brain transforms memories, you can use them to understand the present and imagine the future.

I’m excited to go on a deep dive into this topic with our guest today, Dr. Charan Ranganath. Dr. Ranganath is a Professor of Psychology and Neuroscience, and Director of the Dynamic Memory Lab at UC Davis. For over 25 years, he’s studied the mechanisms in the brain that allows you to remember past events. He’s here to talk about his brand-new book, Why We Remember: Unlocking Memory’s Power to Hold on to What Matters.

There is extraordinary overlap in the brain between the systems that operate your memory and your imagination. You can use this overlap to make better choices that can lead to better memories, and that in turn, can open new opportunities in your life. Listen in as Dr. Ranganath goes into how the brain records and retrieves the past, and what you can do to make your memory stronger.

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