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What makes us creative?

Simplifying Complexity

Scientific Innovation and Ecological Niches are Produced Via the Same Process

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The critical insight is that individual ideas relate to the larger ecosystem of ideas and individuals, creating conceptual niches that need to be filled by specific ideas. Similar to how evolution finds similar solutions for ecological puzzles, individuals naturally end up at similar ideas when embedded in a complex societal system. Creativity is not isolated within individual brains but emerges from people in relationship with each other and a sea of ideas.

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