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591. Signs of Progress, One Year at a Time
Freakonomics Radio
Shift in Oil Company Advertising Strategy
Oil company BP underwent a significant shift in advertising strategy in response to growing concerns about global warming in the early 2000s. They transitioned from traditional ads aimed at investors to a consumer-focused approach that acknowledged climate change. This shift involved moving from promoting their role in making the world go round to encouraging individuals to calculate their carbon footprint and take responsibility for their actions.
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