Understanding the Challenges of Google Search and SEO

The nature of SEO has made it difficult for Google search to provide relevant information as desired. SEO practices lead to buried information on the search results page, with more focus on ads and related questions rather than directly connecting users to the information they seek. Companies are forced to pay for keyword targeting to ensure their ad appears on top, leading to search results often showing irrelevant ads linked to popular brand names. Users have developed their own strategies to navigate these challenges, including placing 'Reddit' at the end of search queries to access reliable information.