How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Decoder with Nilay Patel
00:00
Focusing on Online Fandom and Community in Marketing Strategy
The key to marketing products online is through online fandom and community, such as Reddit and TikTok, where customers evangelize the products. Understanding the communities formed around products is crucial for serving them effectively. Despite the popularity of online platforms, traditional channels like TV ads can still be highly effective. The decision-making process for consumers often begins before entering a store, where online research and authentic experiences play a significant role. When designing a marketing team, it's essential to consider the direction of the team, in-house vs. external resources, and the overall team structure.
Play episode from 59:21
Transcript
