Sell Before Satisfaction, Prove After

The timing of sales and customer satisfaction is critical for success. The optimal moment to sell is before the experience, as consumers are more likely to purchase when they experience deprivation. After the experience, although customers feel satisfied and may provide positive endorsements, they are less likely to want to buy again immediately. Starting with free offerings can lead to greater long-term sales. This approach reduces initial barriers and allows businesses to build trust and rapport with customers before seeking payment. Additionally, hidden costs such as time and inconvenience often weigh more heavily on customers than the price itself, making it important to minimize these factors to justify higher charges in the future.