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Why Authenticity Always Wins in Social Media Growth
Wealthy Way
Quality over Quantity in Engagement Metrics
Engagement metrics like likes and comments used to drive visibility on platforms, but users started gaming the system by encouraging saves, which did not correlate with platform retention. Now, platforms prioritize video watch time over traditional engagement metrics. Shares are considered the most valuable form of engagement as they bring new users to the platform, with one share on Instagram leading to about 400 additional views. Content creators are advised to focus on creating share-worthy content to increase views despite algorithm changes.
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