2min snip

The Role Forward: A Strategic Finance Podcast cover image

Keys to SaaS Pitch Decks and Fundraising with John Luttig, Principal at Founders Fund

The Role Forward: A Strategic Finance Podcast

NOTE

Understanding CAC Payback Period and Common Mistakes to Avoid

One of the selling points of finance software is the time it saves for organizations. The narrator recalls a conversation with John about writing an article on CAC payback periods, a metric that measures the time it takes for a company to recoup its customer acquisition costs. The narrator is curious about John's unique perspective on this metric.

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