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Run the Numbers cover image

Behind the Earnings Calls: Couchbase CFO Greg Henry on Consumption Models & Analyst Relations

Run the Numbers

NOTE

Consumption Over Transaction: Shift to a New Business Model

Transitioning to a consumption-based model necessitates a fundamental change in organizational structure and operations. Key elements include forecasting differently, building operational frameworks to track consumption patterns, and assessing customer behaviors regarding over or under-consumption. Sales compensation plans must be recalibrated to align with the new model, and financial tracking systems require complete overhaul. The focus shifts from mere purchasing activities to fostering customer engagement and satisfaction through consistent consumption, leading to increased loyalty and repeat purchases.

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