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Episode 206: How the Gambling Industry Swallowed Sports Media Whole

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Gambling Partnerships: The New Revenue Stream

The overturning of PASPA has led to a significant integration of gambling platforms in sports media, driven primarily by the need for revenue from partnerships with gambling companies. Major sports outlets like ESPN have embraced this change through corporate sponsorships and programming focused on gambling. Specific examples illustrate this trend: Bill Simmons' podcast network formed an exclusive partnership with FanDuel, which commands a significant share of the U.S. sports wagering market. Additionally, the Associated Press and Gannett have also signed agreements with leading betting companies to include gambling content in their coverage, indicating a broader shift in the media landscape towards gambling as a lucrative revenue source.

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