Having confidence in the price and quality of your product/service is crucial. If you truly believe you are solving the problem in the best possible way, there is no need to offer discounts. Ensure that you believe in what you are selling and feel good about the value you are providing. By delivering overwhelming value and solving the problem better than others, you should have confidence in your pricing without the need for discounts.
In today's episode, Andy answers your questions on how to successfully build a business when all your friends and family ask for discounts during the early stages, how to make a name for yourself as a young individual in an established business that likes to operates the traditional way, and how to develop a winner’s mindset when everyone around you is telling you to take it easy.