Inspiring Duty to Contribute Locally

A sense of duty arises from experiencing success in well-run companies and startups abroad, motivating individuals to return to their home country and enhance the local ecosystem. Unlike the oversaturated narratives surrounding markets like China, Latin America presents overlooked opportunities with its substantial population, English proficiency, and technical sophistication. Understanding this potential leads to the decision to return and contribute to local advancements. The journey is guided by an intuition rather than a detailed plan, highlighting the importance of recognizing emerging markets and the gaps that can be filled, as exemplified by the huge smartphone penetration coupled with low credit card usage.

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