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Bobby Pinero (CEO, Equals) - Why Freemium Doesn't Always Work
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Acquiring Early Users through Personalized Blog Posts
The speaker acquired their first users and customers through blog posts that were written as letters to themselves in the early days of the company. These posts focused on what they wished they had known, the analyses they wished they had done, the frameworks they wished they had set up, and the mistakes they wished they had avoided. By onboarding every customer manually, they intentionally built goodwill with the early users and gained a deep understanding of their needs. This approach resulted in a concentration of early users similar to the founders. However, as the company expanded, they started encountering a diverse range of potential users beyond just finance people and operators from early-stage companies.
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