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Altimeter (with Brad Gerstner)
Acquired
Evolution of Commerce and Mobile Monetization
Commerce businesses benefited by adapting to the shift from desktop to mobile. The prediction that the rise of mobile devices would disrupt traditional search led to a focus on becoming prominent on mobile interfaces, such as being featured as an icon on the iPhone. Facebook's transition to mobile monetization was initially doubted, but it turned out to be successful as the platform effectively monetized through mobile ad targeting.
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