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Superhuman (with CEO Rahul Vohra)
Acquired
How Do You Drive Traffic?
In that first year of superhuman i think that we had maybe in the region of five thousand sinups on that landing page. The best way to do it is to pick one or two events per year where you can insert yourself into the cultural seitgeist. So for us, one such event was when mail box was being shut down. But it was the perfect narrative to say, hey, i'm over here. Come come look.
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