"Niche Down" Is Terrible Advice (For Smart People)
The Koe Cast
Establish Authority with Lead Magnets and Niche Branding
Utilize your newsletter to develop and share initial content for your offerings, gaining authority by creating long-form content and lead magnets. Focus on creating a lead magnet for your first niche, capturing emails to build your newsletter. By consistently addressing the niche topic, you can create valuable lead magnets such as checklists, notion templates, beginner level ebooks, or tutorials. This establishes authority in your desired area and builds a niche audience. Eventually, you can expand into other niches, becoming the most profitable niche over time. Additionally, selling a minimum viable service offer is recommended to gain experience.
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