41sec snip

Founders cover image

#145 William Randolph Hearst

Founders

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Legacy of William Randolph Hearst

William Randolph Hearst's unique legacy lies in being one of the most powerful publishers in the nation, while also serving in Congress and significantly influencing American politics for fifty years. Hearst was a pioneer in synergy, incorporating it into his media empire by directing magazine editors to purchase stories that could be adapted into screenplays for his film studio. His approach of integrating publishing and politics is unmatched and unlikely to be replicated.

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