Maximize Discovery with Shorts

Short form content offers a unique pathway for audience discovery by creating a different viewing mindset—one where viewers choose when to stop watching, rather than when to begin. Utilizing features like related shorts on platforms such as YouTube can enhance viewer engagement. Although under 6% of creators currently leverage the related video feature, those who do experience a significant 10% increase in viewership. Thus, employing short form content strategically can effectively expand reach and visibility in a crowded digital landscape.