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Maintaining a balance between advertising and free content in media businesses is crucial. While advertising helps in monetizing the audience and offering free content for societal reasons, putting all content behind paywalls can lead to unequal access to information. Therefore, leveraging advertising for monetization while ensuring free content availability is essential to prevent the commodification of important information.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode