I define it as a unique combination of capability and will, where there is just such a ferocity in the founder that you know they are going to run through walls. The thing that often is lacking in founders who may want to take on thee sort of noble missions is how serious are you about this mission? So in some ways, it's like the medium, not the message. That matters is how it's delivered and by whom, as much as it is the content of the thing itself. This is why we love to get involved early harters as sort of assess that at later stages, except just to look at their growth.

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