Understanding TAM, SAM, and SOM in Business

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TAM refers to Total Addressable Market, representing the entire potential market for a product or service. SAM is the Serviceable Addressable Market, which is a subsection of TAM including only the portion where the company can realistically compete and sell. SOM is the Serviceable Obtainable Market, depicting the specific segment that the company can capture and win over with its offerings.

Frequent guest (and almost real-life-friend) Adam Jacob returns to share his spicy takes on all the recent “open source meets business” drama. We also take some time to catch up on the state of his open source-based business, System Initiative.

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