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Markets in Transition Episode 1 | Andrea Aranguren, CEO & President, Minehub Technologies

SmarterMarkets™

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Adaptability is Key, but Adoption is Challenging

Flexibility stands as the primary advantage for businesses, enabling them to promptly respond to shifting customer demands and evolving market regulations. This agility allows companies to pivot product roadmaps significantly, aligning with contemporary needs. However, the major challenge lies in gaining adoption, especially among large corporations with intricate global supply chains. These companies may hesitate to trust a startup with critical data, raising concerns about financial viability and support. A strong financial foundation and strategic partnerships with customers are essential for enhancing adoption and encouraging broader change throughout the supply chain, as smaller companies often lack the market influence to drive such transformations independently.

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