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#156 Digitizing Supply Chains, Finding the Right Investors & an Oversubscribed Round, Important Materials in Climate, & More w/ Leise Sandeman (Pathways)
CleanTechies
Democratizing Sustainability Information & Landing First Customers
The key insight is that simplifying sustainability information is crucial for widespread adoption, as most industry professionals are focused on practicality rather than elite sustainability concepts. By making sustainability information easily understandable and applicable, companies can drive real change. When it comes to landing first customers, a successful strategy includes a mix of hustle, luck, and active listening. Initial customers can be acquired through cold outreach, such as phone calls and LinkedIn, targeting mid-sized manufacturing companies. By listening to the pain points and problems of potential customers, empathizing with them, and demonstrating hustle, companies can successfully convert leads into customers. The anecdote shared about a call with a steel producer in the Midwest highlights the importance of bridging the communication gap and building rapport with manufacturing professionals to drive sustainability initiatives forward.
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