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#343 The Eternal Pursuit of Unhappiness: David Ogilvy

Founders

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Unleashing Innovation in Founder-Led Companies

In founder-led companies, hiring talent with non-conformist, dissenting, and rebel characteristics is crucial for innovation. The essence of free spiritedness, where rules are non-existent, is essential for idea generation. Companies often overlook the delicate process of generating ideas and may turn into bureaucratic sausage factories if not careful. The book serves as a reminder to avoid becoming a stagnant organization by nurturing a culture of innovation even without the physical presence of the founder.

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