The Importance of Profitability in the Publishing Industry

In the publishing industry, success is often measured by the number of books sold or rankings. However, this can be misleading as authors may still struggle financially despite selling a lot of books. Profitability should be the real focus, with authors aiming to make more money by selling fewer books but ensuring a higher profit margin. By shifting the mindset from sales quantity to profitability, authors can design a business model that allows them to earn more money in the long run.