3 Things Great Leaders Do Differently
HBR On Leadership
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The Story of the Dyson Vacuum Cleaner
The creation of the Dyson vacuum cleaner involved 7 years of experimentation, 5,000 prototypes, and initial struggles with bankruptcy. Despite the challenges, the uniqueness of the product captured public attention through word of mouth. This success transformed the creator, initially bankrupt at 42, into one of the wealthiest individuals in Britain. The company's DNA is rooted in constantly generating and testing ideas, even if it means pulling unsuccessful products from the market. This culture of pushing boundaries has enabled Dyson to produce both successful and spectacularly failing products, ultimately leading to the development of high-quality products.
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