Johnny Ho: Perplexity’s Opportunity to Reinvent Search
Generative Now | AI Builders on Creating the Future
Aim for Accurate Answers Over Ad Revenue
Perplexity aims to provide unbiased answers, distinguishing itself from traditional search engines like Google, which can prioritize paid links. While Google operates on a model where ad placement influences user experience and engagement, Perplexity focuses on delivering accurate information, potentially leading to a different advertising approach. This can impact the ad format, targeting, and pricing, resulting in evolving expectations for advertisers as they adapt to a system prioritizing accurate answers over higher user engagement.
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