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Johnny Ho: Perplexity’s Opportunity to Reinvent Search

Generative Now | AI Builders on Creating the Future

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Aim for Accurate Answers Over Ad Revenue

Perplexity aims to provide unbiased answers, distinguishing itself from traditional search engines like Google, which can prioritize paid links. While Google operates on a model where ad placement influences user experience and engagement, Perplexity focuses on delivering accurate information, potentially leading to a different advertising approach. This can impact the ad format, targeting, and pricing, resulting in evolving expectations for advertisers as they adapt to a system prioritizing accurate answers over higher user engagement.

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