How to Make Millions with Newsletters from the "Newsletter Growth Guy" | Matt McGarry (#119)
The Shopify Growth Show
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Maximizing the Effectiveness of Paid Ads
The speaker recommends using the Facebook ad platform due to its ease of use, effectiveness, and extensive targeting options, as well as the wide presence of potential audience on Facebook and Instagram. They also emphasize the importance of creating a great landing page to complement the ads.
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