The Colin and Samir Show cover image

How Mark Rober built the perfect creator business

The Colin and Samir Show

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Maximizing lifetime value in the creator economy

In the creator economy, focusing on maximizing the lifetime value (LTV) of customers is crucial. By offering subscription products like Hack Pack that cater to various age groups and skill levels, the potential for long-term customer retention and value creation is high. Unlike consumable or physical products which are more challenging to sustain long-term interest, subscription products offer a low acquisition cost (CAC) and high LTV, making them advantageous in the realm of commerce.

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