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Striking the Balance Between Discovery and Execution in Product Development
In product development, it is crucial to strike a balance between discovery and execution. Discovery should focus on establishing a general direction rather than getting stuck in minute details. The goal is to confirm basic assumptions and then move forward to the UX phase where real learning takes place through mock-ups and user testing. It is important not to obsess over discovery research but to make a bet and progress towards execution. Successful products often begin by targeting a narrow niche market, following a wedge strategy where they start with a small group of passionate users before expanding. Prioritizing creating something that a small group loves over aiming for broad appeal allows for a strong foundation to build upon.