Challenges and Opportunities of Animal Advocacy in India

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The organization faces unique challenges in India due to the informal market and difficulties in procurement and implementation of policies.
The rise of the supermarket culture in metro cities presents an opportunity for easier procurement and implementation.
Implementation of policies remains a challenge, and the organization must ensure enforcement officers monitor farms for compliance.
Building capacities of law enforcement officers is a strategy to improve policy implementation.
Despite challenges, there are plenty of opportunities to work for animal welfare in India, particularly in the nascent plant-based and cultivated meat sectors.

In this episode, we speak to Nikunj Sharma, the CEO of Mercy for Animals India. We spoke about:

The work of Mercy for Animals in India, and their victories so far
The considerations for animal advocacy organisations, like Mercy for Animals, to expand into new countries rather and how this trades off with the existence of local organisations.
The specific cultural context for animal advocacy work in India

A few of the resources mentioned in our conversation:

MFA India wins on gestation crates
PBFIA India report on increasing plant-based consumption within India – 67% people eating plant-based products citing animal welfare benefits
Jay Shetty Podcast
No Rules Rules: Netflix and the culture of reinvention
Can’t hurt me by David Goggins
MFA India website
Nikunj’s Linkedin

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