Master the Five Stages of Sales

The sales process consists of five essential stages that guide interactions with potential clients. These stages include: 0) Initiate meeting bookings; 1) Interest, where the focus is on identifying if the client has a solvable problem; 2) Investigate, assessing the magnitude of the identified problems; 3) Validate, ensuring agreement on the purchasing process; 4) Justify, evaluating the investment worthiness; and 5) Decide, culminating in the client's purchasing decision. Each stage involves clear exit criteria and requires interaction and negotiation to clarify the mutual benefits, referred to as 'gives and gets.'