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The Right Thumb and Title, and the Right Packaging of That Idea
The first part is really the hook. The second part that I think Mr. Beast does really well, and again, is a really great lesson for all of the marketing mind and people who want to try to get better at their craft is to meet expectations and then exceed expectations. So if you go watch Mr. Beast videos, the thing you'll see in the first 20 seconds is he sets up the entire rest of that video. He's just set you up for something via an incredible hook, which is the thumbnail and the title or whatever that may be in every whatever medium you're trying to do a great job of. Now I have to like, make sure that you know that I