Positioning with April Dunford cover image

Crafting a Persuasive Sales Pitch (Part 2)

Positioning with April Dunford

NOTE

The Problem Solution Pitch in Sales

Discovery is emphasized as an important aspect of sales/nThe problem solution pitch is commonly used in sales/nThe problem solution pitch involves presenting the problem and demonstrating how the product is the solution/nDefining the problem in a vague way can diminish its effectiveness/nMany sales companies define the problem in the same way as their competitors, resulting in similar value propositions

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