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Complexity is Opportunity in Health Care
Health care, often perceived as intimidating, represents a vast and lucrative market, significantly larger than the global advertising industry. While it is highly regulated, regulation can be an indicator of market potential and success, as many successful companies navigate these complexities. The intricate nature of health care is comparable to other industries, and expertise in logistics, data, and operations is essential. Additionally, effective consumer engagement remains crucial since navigating health care systems can be challenging even for the most motivated individuals. Therefore, addressing these operational and engagement challenges presents opportunities for technological innovation.