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A Brutally Honest Conversation With My CEO Coach - Eric Partaker
Deep Dive with Ali Abdaal
Maximizing Business Revenue through Free Information and Subscription Models
The insight suggests moving towards offering informational courses for free on YouTube to expand reach and establish a strong foundation for a subscription-based service like Productivity Lab. By providing free content on YouTube, the focus shifts to charging for implementation and support, ensuring recurring revenue. The strategy aims to create a comprehensive access path with Productivity Lab, serving as a premium offering that includes all content and support, while positioning other courses as free components within the subscription. This approach banks on the idea that customers who purchase Productivity Lab courses will find value in related content, ultimately relying on implementation rather than charging for self-paced information to drive business success.
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