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closing $100,000 ARR saas deals with just linkedin shorts and a podcast
In the Pit with Cody Schneider | Marketing | Growth | Startups
Leverage Industry Trust for Growth
Utilizing industry influencers as vectors for growth can enhance outreach strategies. By highlighting connections with recognized experts in communication efforts, businesses can tap into existing trust and credibility. Integrating podcasts into cold outreach not only promotes the content but also leverages the authority of featured guests. Focusing on platforms like YouTube for podcast distribution can be a strategic choice, even if the initial viewership is modest. Creators might find greater engagement with short-form content, which can drive interest and visibility more effectively than longer episodes.
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