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Younger generations prioritize experiences over material possessions, causing a shift where retailers struggle to adapt to the demand for meaningful experiences rather than just selling stuff. Brands are now required to extend the customer's social identity to resonate with younger customers who value how they are portrayed by the brand, rather than just the brand's identity itself.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode