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TikTok Music Marketing Grows Up
The New Music Business with Ari Herstand
The Impact of Videos and Streaming on Music Charting
The top 1% of content creators make videos that inspire people to listen to songs on Spotify, boosting the songs' chart performance. However, there is now a trend of songs gaining smaller, but still significant, traction within specific communities. This fragmentation is targeted towards a smaller audience. A music analytics platform called Trend Pop has observed this trend.
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